Participated · Equity · Nov 2024

MAGIC AI develops the MAGIC Mirror, a hologram video–enabled workout training mirror that uses proprietary ReflectAI® to track users' body positions, movements and form. The device delivers real-time personal training guidance and offers a wide selection of training programmes and classes. The company records exercise programmes with celebrity athlete ambassadors such as Sir Alastair Cook, Desiree Henry and Katya Jones. Led by CEO Varun Bhanot, MAGIC AI aims to scale access to personal training for users who cannot access or afford regular trainers. The company says it will use the new funds to expand operations and accelerate development of its product and technology. Magic, led by CEO and co-founder Varun Bhanot, is a London-based fitness tech startup. The company has developed a hologram wall mirror that projects coaches who guide users through home exercises. The mirror uses AI coaching technology to provide instant form feedback on reps, position, pace and range of motion. It also offers real-time rep counting displayed on-screen and movement progress tracking to help users achieve their goals. Magic raised £1.9M and plans to use the funds to expand operations and its development efforts.

Participated · Series A · Sep 2021

Founded in 2019, Scalapay has grown into one of Southern Europe’s leading buy-now-pay-later (BNPL) providers. Its platform allows more than 10.2 million users to purchase items online or in-store and pay in three or four fee-free installments, driving higher conversion and average order value for over 10,000 merchant partners such as Mango, Backmarket, Eminza and Lastminute. Having achieved unicorn status, the company is now focused on enriching its payment products and simplifying the customer journey. The newly secured funding will enable Scalapay to accelerate product development and consolidate its European position in smart financial services. Management stresses technological innovation, security and service quality as core differentiators. By using non-dilutive growth debt, Scalapay can scale without reducing founders’ or existing investors’ equity stakes. The company ultimately aims to expand both its geographic reach and its portfolio of interactive payment solutions.