AdmitHub builds a no-code chatbot builder and trainer for higher-education institutions that deploys bots to email, text, and online chat. Its system draws on a knowledge base of more than four million questions across about 6,000 topics and escalates unanswered queries to human teams whose responses are fed back to improve the AI. AdmitHub says its bots answered more than 80% of student questions and helped reduce Georgia State University’s summer melt by over 30%. The company has had more than three million student interactions since its 2014 founding. The startup is rebranding to Mainstay and plans to use new funding to expand the chatbot platform as schools return to normal operations. COVID-19 accelerated institutional interest in virtual agents, which AdmitHub cites as a factor in demand. AdmitHub builds a conversational AI platform for higher education that provides on-demand student assistance via text message, web chat, and social media. The company blends AI chatbot technology with research-backed conversational strategy to answer questions in real time and connect students to advisors and resources. AdmitHub says its platform is used by more than 90 institutions and has served over 1.5 million students across hundreds of institutions, reaching more than one million students via its mobile messaging platform. A randomized controlled trial at Georgia State University showed the chatbot reduced summer melt by more than 20%. The company emphasizes partnerships with colleges to boost enrollment and retention and to disproportionately benefit underserved students. AdmitHub recently secured new financing to support continued scaling of its personalized, proactive student-guidance tools. AdmitHub is a Boston-based company that develops AI software to guide students to and through college. Its product is aimed particularly at helping at-risk students navigate postsecondary education. On January 25, 2018, the Los Angeles-based Michelson 20MM Foundation made an investment in AdmitHub; financial terms were not announced. The Michelson 20MM Foundation says it invests in entrepreneurs, technologies, and initiatives with the potential to improve postsecondary access, affordability, and efficacy. The foundation's portfolio includes ReUp Education, Motimatic, Pragya Systems, Lrnr, and PackBack. No operating metrics or additional financial details were disclosed in the article. AdmitHub has developed a conversational AI platform used by colleges to provide 24/7 engagement and expert advising. Its virtual assistants reach students via chat, text message, and Facebook Messenger to deliver reminders, guidance, and answers to questions. The platform is deployed across the student lifecycle for recruiting prospects, yielding admits, and retaining enrolled students. AdmitHub works with a diverse group of college partners, including Georgia State University, West Texas A&M University, Bowling Green State University, Allegheny College, and The Cooper Union. The company plans to use the new funding to grow its team of AI engineers and build out its sales team to expand the technology platform. It aims to scale its reach to more colleges in the US and abroad.

Total raised

$24M

Funding rounds

4

Latest round

Series B

Latest activity

Feb 2021