Maisonette operates a curated, fashion-forward marketplace and in-house apparel line (Maison Me) focused on young children, home décor and related gear. The company expanded from children’s apparel into categories including furniture, toys and accessories and sells both third-party brands and its own Maison Me line made in China. Maisonette is asset-lite: it does not run warehouses and ships items directly from featured retailers. Over the past year it says it doubled its number of customers and tripled revenue, with DIY and STEM toy sales up 1,400%; more than half of sales came from repeat customers and its audience exceeds 800,000. The company is about 75 people and highlights a merchandising team that curates independent brands and hard-to-find items. Management plans to use new funding to expand into international markets; a bigger move into physical retail is currently on pause. Maisonette operates an online curated marketplace for baby and children’s apparel, accessories, toys, furniture and home décor for ages 0–12. The site aggregates a differentiated assortment via a global network of brands and boutiques including Bobo Choses, Native, Minnow Swim, Petit Pehr, Caramel, PlanToys and Oeuf. Launched in March 2017 by Sylvana Ward Durrett and Luisana Mendoza-Roccia, the company positions itself on curated discovery and quality offerings for parents. Maisonette completed a Series A financing to support growth and expansion of its operations. The article did not disclose revenue or user metrics. The company intends to use the funds to expand operations. Maisonette is an NYC-based online baby and children’s fashion and lifestyle marketplace. It offers a curated assortment of apparel, accessories, furniture and home decor for children ages 0–12 from a global network of over 40 boutiques and 125 brands. The site aggregates kids’ boutiques onto a single retail platform with a centralized checkout process. All product is presented through original editorial content, including interviews, photo shoots and curated lists from tastemakers and celebrities. Co-founded by Sylvana Durrett and Luisana Mendoza-Roccia, the company raised $2.775M in seed funding. The proceeds will be used to expand operations.

Total raised

$48M

Funding rounds

3

Latest round

Series B

Latest activity

Feb 2021