Makeup by Mario is an artist-driven color cosmetics brand founded by Mario Dedivanovic. Based in New York, NY, the brand launched in October 2020 and sells color cosmetics anchored in Dedivanovic's artistry and techniques. Dedivanovic is a world-renowned makeup artist with a client roster that includes celebrities, dignitaries, royalty and world leaders. He also shares his techniques through an education platform called The Masterclass. The company announced a $40 million minority growth investment to support its growth. Investors include Provenance, a consumer-focused private investment firm that helps brands navigate omnichannel growth, and Silas Capital.

Total raised

$40M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2023