Malachyte was founded by former Spotify engineers who helped build Spotify’s behavioral intelligence and have been developing the company’s technology since 2024. The company’s core product is a "two-headed Vector AI" that predicts a shopper’s next desired product and learns both long-term preferences and real-time intent, starting before the first click and refining continuously within a session. Malachyte emphasizes using contextual signals (device, time, referral) and in-session actions (hovers, clicks, scrolls, add-to-cart) to update recommendations in real time without requiring an account or purchase history. Before concentrating on e-commerce, the startup worked with more than 20 enterprise customers across travel, grocery and retail and first launched its platform with Fun.com in fall 2025. Since June 2026 it has been generally available to Shopify merchants and offers API integrations for larger retailers. The company says its approach aims to align merchandising and marketing around a unified understanding of customer behavior.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2026