Malomo provides shipment-tracking technology that surfaces shipping updates via webpages, app notifications, and emails while serving products, ads, and other content to encourage additional purchases. The platform is designed to help independent retailers own the post-purchase experience and reduce customer anxiety about order status. Malomo says clients typically see support tickets cut in half and a 2%–3% increase in repeat purchase rate; one customer reported an 18.7% click-rate lift on tracking pages and an eightfold increase in repeat purchases from emails and pages. The company plans to use new funding to make strategic hires, develop big-data tools, broaden international carrier support, and expand its customer base. Malomo also intends to integrate with marketing automation platform Klaviyo to give merchants greater control over post-purchase communications. Founded in 2018 and based in Indianapolis, Indiana, Malomo targets ecommerce merchants seeking to convert post-purchase interactions into retention and growth. Malomo, founded by Yaw Aning with co-founder Anthony Smith, builds a service that converts order-tracking pages into branded customer experiences for small businesses. The product connects to Shopify with a single click and creates custom, brand-specific tracking pages merchants can use as marketing assets. The company positions order tracking as a new marketing channel for Shopify retailers and plans to build integrations with other merchant tools to create richer experiences. The service targets small Shopify merchants and was inspired by Aning’s family background; the company name is a tribute to his mother’s soap business. Malomo is based in Indianapolis and has raised $2.8 million to expand its services. The financing included Base 10 and Harlem Capital, with commitments from prior investors Hyde Park and High Alpha. Malomo unites ecommerce order data with carrier tracking information to let brands message customers as package status changes and embed branded communication in tracking emails and pages. The platform is integrated with Shopify and major US carriers including USPS, UPS, FedEx, and DHL. Malomo reports that tracking-related emails see open rates 9x higher than traditional marketing emails and that consumers engage tracking assets an average of 3.6 times per shipment. Early customers include Summersalt, Made In Cookware, Bettie Page, and One Click Ventures. The company launched out of stealth with an oversubscribed $600,000 pre-seed round and plans to use the funding to build out product features, add more integrations, and fuel customer acquisition. The founding team includes serial entrepreneurs Yaw Aning and Anthony Smith and product veterans Megan McNames, Kurt Friedrich, and Eddie Cmehil.

Total raised

$8M

Funding rounds

3

Latest round

Seed

Latest activity

Apr 2021