Bought By Many is a digital-first provider of pet health insurance and preventive wellness services delivered via subscription-driven technology combined with human support. The company launched exclusively into pet insurance in 2017 and expanded into the US in 2021. It operates across the UK, Sweden and the US and now covers almost half a million pets globally. Bought By Many was founded in 2012 by CEO Steven Mendel and CTO Guy Farley. The business intends to use new funding to accelerate geographic expansion and to invest in product innovation. Its service mix emphasizes preventive wellness alongside traditional pet insurance coverage. Bought By Many provides pet insurance products underwritten by Great Lakes Insurance SE. Co-founded by Steven Mendel (CEO) and Guy Farley (CTO) and launched in 2017, the company offers tailored pet insurance plans. It insures over 200,000 pets and employs 154 people across London, Haywards Heath, Birmingham, and Stockholm. The company recently launched in Sweden and intends to use new capital to continue expanding its business reach in the UK and abroad. Bought By Many operates multiple offices in the UK alongside its Stockholm presence, reflecting early international expansion. Bought By Many is a London, U.K.-based insurtech that leverages social media and search data to deliver insight-driven insurance solutions. It analyzes over 550 million rows of search data and nearly 40,000 social media comments to identify niche insurance needs and co-create products using a mobile-first platform. The company enables individuals with specific insurance needs to obtain better offers from existing providers through collective buying power, addressing niches such as rare-breed pet insurance and travel insurance for people with medical conditions. Launched in 2012 by CEO Steven Mendel, Bought By Many has grown a membership of over 250,000 users and employs more than 40 staff across offices in Farringdon and Haywards Heath. It has year-on-year revenue growth of over 100% and has signed a long-term agreement with Munich Re and its Digital Partners unit to launch its own insurance products and expand internationally. The company plans to use the funding to launch a new range of branded insurance products in early 2017 and to further develop distribution relationships with third-party insurers in the UK and abroad.

Total raised

$456M

Funding rounds

3

Latest round

Series D

Latest activity

Jun 2021