Mapendo is a Bologna-based mobile advertising tech company whose adtech platform analyzes user behaviour on iOS and Android to optimize advertising campaigns. The platform leverages behavioral data and currently serves exclusively English, German, US and Latin American e-commerce players. The company was launched two years earlier and reports a turnover of over €2.5m. Mapendo plans to use new funding to expand globally, targeting first Europe and North America. It was co-founded by Lorenzo Viscanti and Marco Marchini.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2016