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Marketing Evolution

228 Park Ave S. Suite 39670, New York, NY, 10003, United States

Overview

Founded in 2000, Marketing Evolution has evolved from a marketing-analytics specialist into a provider of AI-ready marketing data infrastructure. Its core product, Mevo, ingests, augments, and unifies fragmented marketing data using a marketing-specific ontology, creating a continuously learning intelligence layer that powers simulation, forecasting, and real-time recommendations through a conversational interface. Customers using Mevo report an average 35 % lift in marketing ROI, underscoring the platform’s impact. Building on this foundation, the company plans to launch a next-generation enterprise data platform in Q1 2026 to help brands further unify and activate AI-ready data across their ecosystems. The forthcoming platform aims to serve as the “data backbone” for agentic, AI-driven marketing systems. With seasoned executives and advisors from Insight Partners, Data Axle, EIP, and Plus Company on its board, Marketing Evolution is positioning itself as the connective tissue for AI transformation in marketing.

Total raised
$51M
Funding rounds
4
Latest round
Equity
Latest activity
Mar 2019

Industries

  • Analytics
  • Marketing
  • SaaS
  • Software
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Recent funding

  1. Equity

    Mar 2019

    $26M

  2. Series B

    Feb 2018

    $21M

  3. Debt Financing

    Dec 2016

    $4M

Team