Matchmade provides a platform that helps advertisers search for and reach YouTube and Twitch influencers and deliver sponsored content and sponsorships. The platform analyzes more than 3 million YouTube channels and 300 million videos, plus 12 million Twitch streams and 260,000 Twitch channels to match brands with relevant creators. Advertisers can manage campaigns and view real-time campaign data on a dashboard that incorporates third-party data from providers such as Appsflyer, Kochava, and Adjust. Matchmade added Twitch to its platform to broaden its data-driven approach to sponsored content. The company reported a 400% jump in campaign investment from advertisers year over year and has 21 employees. The funding will be used to expand into more countries, develop new technologies, and open a U.S. office. Shark Punch operates Playfield.io, a social discovery and community platform that helps players find games and enables developers to connect directly with gamer communities. The service uses proprietary algorithms to surface new games that the community can vote on, comment on, and follow. It offers social- and interest-based personalized recommendations that the company says are in development. Playfield.io is currently available in open beta online, with a mobile release planned soon. Shark Punch was founded in 2014 and is led by founders Jiri Kupiainen, Leo Lännenmäki, Aarne Hunziker and Harri Manninen. The company recently completed a $1.2M funding round to support product development and growth.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2018