Mavi builds OnMyWay, an in-car retail marketplace embedded into vehicle dashboards that lets users discover, order, pay, and pick up from curated retailers and restaurants. The platform is delivered via partnerships with automakers and can be pushed to cars through software updates; deployments include Stellantis, Audi, and Volvo. In April the company plans rollouts reaching 20 million cars and 200,000 long-haul trucks. Mavi’s product is fully automated from recommendations to payment and curbside pickup, and targets retailers seeking to recapture on-the-go commerce. CEO and founder Cynthia Hollen has over two decades of retail and eCommerce leadership; GOVO general partner Jonathan Kilman will join Mavi’s board. The company currently has a 14-person team and plans to hire four more, focusing on Miami hires in marketing, product, and restaurant tech sales. Mavi will use the new capital for product and business development. Mavi.io builds MAVI, an in-car retail marketplace that brings curated shopping, ordering, payment and curbside pickup to connected car dashboards. The MAVI OnMyWay™ solution connects the car’s interface and data to retailers’ e-commerce platforms while accounting for inventory, driver location, route, destination, payment preferences and loyalty memberships. Drivers can use MAVI for hands-free or dashboard ordering of coffee, meals, groceries and need-it-now items, and to coordinate services like dry cleaning and parking. The platform orchestrates recommendations, ordering, payment confirmation and timely curbside pickup, telling drivers where to park and notifying staff to deliver orders right to the car. MAVI will be available via the HARMAN Ignite Store beginning in mid-2022 and is running retail brand pilots with BurgerFi and Anthony’s Coal Fired Pizza & Wings, with more partnerships to be announced in Q2. In 2021 Mavi.io was founded and the company emphasizes that its service can reduce trips and associated congestion, packaging and fuel compared with home delivery.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2024