Measured provides end-to-end incrementality measurement and a marketing data warehouse that reconciles marketing, ecommerce, and customer data across 275+ integrated sources for each brand. Its product automates a variety of experiment designs (first‑party audience splits, geo‑matched market tests) and delivers unified cross‑channel reporting and actionable optimization recommendations. Measured can stand up full‑portfolio incrementality reporting in about two weeks and maintains an incrementality index informed by thousands of experiments. Operating metrics in the article show Measured’s experiments nearly tripled year‑over‑year, were used to quantify $4.14 billion in advertising spend for more than 120 DTC brands, and found on average 40% of media investments are ineffective. The company lists customers and case studies including Fabletics, Grubhub, Ruggable, Crocs, and Shinola, and is hiring across the organization. The Telescope Partners investment is intended to accelerate delivery to brands, fund ongoing product innovation, and support growth initiatives.

Total raised

$21M

Funding rounds

1

Latest round

Equity

Latest activity

May 2022