MediaRadar provides timely, cross-media advertising intelligence and a suite of software tools tailored for ad sales personnel. The platform is built on a proprietary database that tracks more than $200 billion of annual media spend across over four million brands and is used by more than 20,000 users. Its insights cover streaming channels, linear TV, magazines, newspapers, and digital formats including YouTube, podcasting, and social media. MediaRadar’s customers include a majority of the largest media companies in the United States and leverage the product to identify prospects, nurture client relationships, close business, and monitor competitors. The company says it will continue developing new ways to enhance customer experience and pursue growth both organically and through acquisition. MediaRadar was founded in 2007 and is based in New York, NY. MediaRadar is a NYC-based advertising intelligence company led by CEO and co‑founder Todd Krizelman. It offers a suite of tools that deliver sales intelligence, including actionable competitive insights, brand analysis, and prospecting reports, directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies. The platform’s intelligence capabilities are powered by a proprietary combination of AI and machine learning. MediaRadar intends to use the new investment to continue to innovate and accelerate growth. MediaRadar provides a cloud-based (SaaS) competitive intelligence platform for digital and magazine advertising sales executives. The platform delivers detailed brand analysis, showing who is increasing spending, where and when spending is occurring, and surfaces campaign creative for over 2 million advertised brands. It can determine the best advertising prospects for individual sales representatives based on target accounts, assigned categories, and a prospect's advertising activity. MediaRadar serves more than 1,000 clients in the U.S. and internationally and employs over 300 people. The company was founded in 2006 and is based in NYC. As of the article, MediaRadar had raised $20M in total funding.

Total raised

$7M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2014