MediaCrossing is a global independent digital media trading specialist powered by a proprietary managed MX Platform that provides trading execution and client facilitation services. At launch the company serves publishers, marketers and agencies across Display, Video, Social, Mobile, Advanced TV, Radio/Streaming and OOH. It emphasizes transparency, liquidity and execution value, and differentiates by sometimes taking principal positions that bear the risk of unsold inventory to benefit partners. The firm was created to bridge buyers and sellers more easily, effectively and efficiently and to reinvent programmatic buying and selling. Headquartered in Stamford, CT, MediaCrossing has positioned itself as an independent alternative to other marketplace players. Financially, the company closed a $6M Series A equity financing to support its launch and operations. MediaCrossing Inc. is an ad media trading company based in Stamford, Connecticut. The company is developing a proprietary trading platform to source premium unsold ad inventory from web publishers. It aims to secure marketers and their agencies as charter clients for the platform. MediaCrossing specializes in display, video, social and mobile programmatic tradable ad inventory. The company is led by William A. (Bill) Lederer and has launched a landing page for the platform. MediaCrossing raised $150K in funding from Connecticut Innovations' Pre-Seed Fund.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2013