Melorra is a direct-to-consumer brand that designs and sells fashion-forward fine and hallmarked gold jewellery. The company emphasizes a digital-first, multi-channel approach and operates experience centres across India. Melorra has delivered hallmarked gold to all 718 Indian districts and to over 2,700 towns, and reports 200% year-on-year growth. It has recorded Rs 160 crore in revenue over 3.5 years. The brand plans to use new funding for technology upgrades, ramping up brand marketing, and expanding its experience-centre footprint pan-India. Melorra aims to reach $1 billion in revenue within five years. Melorra is an Indian online jewellery brand. It announced on Wednesday that it has raised $12.5 million in funding. Private equity firm Symphony Asia participated in the round. Lightbox Ventures and Alteria Capital also participated. The announcement specified the funding amount and the participating investors.

Total raised

$36M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2021