Miferia operates a curated online wholesale marketplace connecting independent Mexican retailers with domestic brands in cosmetics, food and beverage, and home décor. Users register and can browse wholesale pricing covering more than 5,000 SKUs from over 500 brands, add items to a cart, and complete transactions via Miferia. The platform offers free shipping, handles payments so brands do not have to chase collections, and collects additional financial details from retailers who apply for credit. Miferia positions itself to solve market frictions—over 90% of retail in Mexico still occurs in physical stores and less than 1% of B2B transactions have moved online—by improving product discovery, inventory access and working capital. Founded this year and operating with a team of about 30, the company built an MVP and initial customer relationships prior to the raise. It plans to use new capital to build marketplace liquidity and accelerate growth in Mexico before expanding wider.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2022