Merchantee provides a platform that consolidates catalogue, pricing, and campaign data across supported marketplaces and uses AI to recommend and execute actions such as repricing products, selecting promotional campaigns, and optimising catalogue performance. The system operates at the individual product level and can adjust pricing at regular intervals while enforcing seller-defined rules. Merchantee aims to help sellers manage marketplace complexity without materially increasing headcount or operational resources. It is already used by hundreds of sellers and digital commerce teams, including customers such as Philips, Lindt, SodaStream, and Vilgain. The company plans to expand geographically across Europe—starting with Poland and Germany—and to add integrations with marketplaces like eMag, BOL, and Cdiscount. Merchantee is also developing autonomous decision-making capabilities and exploring longer-term agent-to-agent commerce models. The company recently raised €1.8 million to support these product and expansion initiatives.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026