Mind Palette, founded in 2010 in Tokyo, operates Snapeee, a social photo-sharing service available on iOS and Android. As of July 24, 2014 Snapeee had more than 8.1 million registered users and ranked in the top 10 in the photo category on the iOS App Store and Google Play in 36 countries and territories. It was ranked No.1 in 13 countries and territories including China, Hong Kong, Malaysia, Taiwan, Thailand, and Vietnam. The company said it will use the investment to accelerate customer acquisition region-wide in Asia and to add e-commerce functionality to the platform in the near future. Kodansha described Snapeee as an additional channel to reach female magazine readers, while Global Brain highlighted the service’s appeal rooted in Japanese "kawaii" culture. Following the investment, Global Brain’s Hiroshi Mihayashi joined Mind Palette’s board of directors.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2024