Mintigo is a San Mateo, Calif.-based SaaS, AI-powered B2B customer intelligence platform led by CEO and co-founder Jacob Shama. The platform helps revenue teams discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Mintigo recently introduced advanced targeting capabilities, first- and third-party intent data monitoring to track buying signals, and sales enablement tools that provide sellers with guidance on offers and engagement. Customers include B2B mid-market and enterprise companies. The company completed a $7M funding round and intends to use the funds to expand operations, accelerate global market penetration, and innovate on its AI-driven ABM engagement and optimization capabilities while expanding its proprietary global database of buying signals and insights. Mintigo is an enterprise AI platform for marketing and sales based in San Mateo, Calif. The company provides a technology platform that uses artificial intelligence and predictive analytics to help B2B organizations identify prospects most likely to buy and to give marketing and sales teams actionable insights. Mintigo continuously collects over 3,000 data points on more than 50 million companies and 200 million professionals worldwide. Clients include Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar. Led by CEO and co-founder Jacob Shama, Mintigo raised $10M in funding and plans to use the proceeds to accelerate global growth. Backers on the round included Glilot Capital Partners, Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures and Vintage Investment Partners. Mintigo provides a cloud-based software platform that enables sales and marketing teams to use data and predictive analytics to increase sales. The platform draws on a data pool covering more than 200 million individuals and 15 million companies. Mintigo is integrated with major marketing clouds including Oracle, Salesforce, Microsoft, Adobe and Marketo. Its customer roster includes enterprise clients such as Oracle, Getty Images, TeleTech, Red Hat, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar. The company is led by CEO Jacob Shama and CTO Tal Segalov and is based in San Mateo, CA. It intends to use recent funding to expand growth. Mintigo provides marketing intelligence that analyzes web and social network data to identify prospects most likely to respond to specific campaigns and to recommend the message likely to drive engagement. The company pulls data from the web and social profiles and maintains an InterestBase that matches about 1 million profiles each week for customers. Mintigo positions itself as an “air traffic controller” for marketers and salespeople, mapping viable prospects into actionable segments. It offers integrations with Marketo and Salesforce and exposes an API for customers. The company reports more than 100 customers, including Edmunds, BMC, Cloudera, and DocuSign. CEO and co-founder Jacob Shama emphasizes finding engagement opportunities across multiple data sources rather than simple lead scoring. Mintigo offers a customer-targeting and acquisition solution: a custom engine that analyzes a company's existing customer base to derive a 'Customer Code' and then crawls the web to find matching prospects. Its software crawls company websites, directories, boards, and social networks including Facebook and LinkedIn to extract contact details and identify high-potential leads. Mintigo reports it can identify the correct contact (email and phone) in 90% of leads, that 87% of those leads were new compared with other sources, and that leads produced four- to eight-times higher response and conversion rates in a direct email campaign. The company is already working with businesses in the technology, mobile, and insurance industries to improve sales conversion rates. Financially, Mintigo announced a $9 million Series B round led by Sequoia Capital, Giza Venture Capital, and other private investors.

Total raised

$51M

Funding rounds

5

Latest round

Equity

Latest activity

Feb 2019