MIRA BEAUTY aggregates millions of beauty product reviews, ingredient lists, articles, blogs, and videos into a single search interface that looks and feels like Google for cosmetics. The platform blends natural language processing to summarize text reviews with computer-vision analysis of user-uploaded selfies, allowing shoppers to filter products by skin tone, skin type, and personal preferences while receiving community recommendations from users with similar profiles. Its technology stack relies on transfer learning and open-source models, supplemented by proprietary datasets collected from its community on an opt-in basis, and the company stresses privacy controls and the right for users to delete their data. Although currently focused on beauty as its initial “beachhead,” management positions the underlying AI as extensible to any vertical where purchases are research-heavy and highly personalized. The product is available via an iOS app and the AskMira website, with plans to expand functionality and reach as the user base grows. Financially, the company has disclosed raising $4.53 million in venture funding but has not shared revenue, user counts, or other operating metrics. Investors include Unilever Ventures, e.ventures, Founders Fund, 14W, and Great Oaks Venture Capital.

Total raised

$14M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2020