Mirakl provides a suite of SaaS products that help retailers and B2B companies launch and scale online marketplaces, dropship programs, supplier sourcing ecosystems, catalog management, payout services, personalization, and retail media. The company is led by co-CEOs Adrien Nussenbaum and Philippe Corrot and serves more than 400 brands including Airbus, Decathlon, Kroger, Macy’s and Toyota Material Handling. Mirakl has pursued both organic growth and acquisitions, including the purchase of Target2Sell, and has launched Mirakl Ads and Mirakl Payout. Its Mirakl Payout financial services business has generated more than $135 million in annual recurring revenue. Following a $555 million Series E in 2021 that valued the company at over $3.5 billion, Mirakl is strengthening its capacity to invest further in growth. The company plans to use new financing to invest in its technology and complete additional acquisitions. Mirakl is a French SaaS company that provides software to launch and manage online marketplaces for consumer and business customers. Its platform lets retailers and manufacturers add third-party sellers so end customers can buy from multiple vendors on a single storefront. Mirakl also operates Mirakl Connect, a marketplace of sellers that Mirakl customers can use to find third-party vendors and help sellers list on Mirakl-compatible marketplaces. Customers mentioned in the article include ABB, Accor, Airbus Helicopters, Carrefour, Express, Leroy Merlin, The Kroger Co and Toyota Material Handling. The company says marketplace transactions can overtake in-house transactions, and it positions itself as a centerpiece of the marketplace ecosystem. With the new funding, Mirakl plans to expand its engineering team by 350 (to 500 total) and double its customer success team. Mirakl offers a software platform that lets companies launch and manage marketplaces on their e-commerce sites, supporting both consumer-facing and B2B marketplaces. Its product set includes a catalog manager, AI-enabled features such as fraud detection and catalog merging, and Mirakl Connect, a marketplace-of-marketplaces that connects sellers, operators and partners. The company counts about 300 customers, including Best Buy Canada, Carrefour, Darty and Office Depot, and has been expanding into B2B clients like Airbus Helicopters, Toyota Material Handling and Accor’s Astore. About 60% of Mirakl’s marketplaces remain consumer-facing, and Mirakl-powered marketplaces generated $1.2 billion in GMV in the first half of 2020, a 111% year-over-year increase. Mirakl has also invested in services to enable broader platform business models beyond simple marketplaces. With the new funding, the company plans to expand across all areas, hire 500 engineers, and scale its sales and customer success teams. Mirakl provides a marketplace-management solution that lets e-commerce sites run third-party seller marketplaces and B2B marketplaces with controls like seller onboarding and min/max quantities. Behind the scenes it offers connectors for multiple e-commerce platforms and an onboarding back end for sellers. The company has added features such as a catalog manager for product information, listing merges and moderation, and a services marketplace for upsells like warranties and insurance. Mirakl works with large retailers (examples include Best Buy Canada, Walmart Mexico, Office Depot and Darty) and reports that while it doesn’t have a ton of customers, each customer is very valuable. In 2018 Mirakl added 60 customers, launched 37 marketplaces and doubled its gross merchandise volume versus 2017. The company charges an upfront fee plus a monthly subscription that varies according to the success of a customer’s marketplace and plans to expand the team, enter new countries and improve its product offering with the new funding. Mirakl builds a SaaS platform that enables retailers to create and operate online marketplaces for B2C and B2B commerce. The company plans to use new funding to expand its platform to more B2C and B2B retailers globally, with particular growth focus in the U.S. Mirakl reported 200% growth from 2013 to 2014 and signed 22 new customers in 2015; it has 55 customers across 11 countries. Current B2C customers named in the article include Darty, Galeries Lafayette, Best Buy, GAME and Harvey Nichols. Mirakl is headquartered in Paris and also has offices in London and Boston. The company was launched in 2012 by Philippe Corrot and Adrien Nussenbaum.

Total raised

$1.1B

Funding rounds

5

Latest round

Debt Financing

Latest activity

Aug 2023