Misfit builds wearable devices and a health and fitness platform, selling hardware such as the Misfit Shine. The company emphasizes premium hardware, design and brand as differentiators in the wearables market. China currently drives about a third of Misfit’s total business, and the company is deepening strategic partnerships there. Misfit says it is break-even on the strength of its hardware sales and still holds $15 million from its previous raise. The company has roughly 40 people in San Francisco and plans to use partners to accelerate product development and scale in China. Management frames the new funding as primarily strategic—aimed at amplifying presence in China and supporting longer-term platform ambitions beyond hardware.

Total raised

$40M

Funding rounds

1

Latest round

Series C

Latest activity

Dec 2014