Mobile Go installs self-service, staff-less snack storefronts inside DiDi and taxi vehicles, with merchandise displayed in canvas cases and orders/payments handled via QR codes. The company supplies inventory and pays drivers a revenue share; drivers join after a 99 yuan deposit and receive training and activation. It has equipped over 10,000 taxis and ride-hail cars and operates about 100 snack-supply sites in Hangzhou. Mobile Go positions the model as low-cost, quick-return and scalable compared with unmanned vending, claiming drivers can earn an extra RMB 500 per month according to its brochure. The team includes former employees from Alibaba, Tencent, DiDi, SF Express and other retail and logistics firms; CEO Han Zhenwei is a former director of DiDi’s private car-hailing unit. Proceeds from fundraising are earmarked to enrich talent and optimize services and the supply chain, while the company competes with Shenzhen-based Gogo Cheba and is compared to U.S. counterpart Cargo.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2018