MobileRQ is a Portland, Oregon-based provider of a contextual mobile marketing platform led by CEO Tyler McKinley. The platform integrates CRM, data in motion and other contextual data to enable travel, hospitality, loyalty and retail brands to create targeted mobile content and messages. It delivers actionable content to customers’ smartphones at moments when they are most likely to be successful, enhancing customer experiences. On June 25, 2014, MobileRQ raised $1.3M in funding. Backers included existing investor Verizon Ventures and new investors Coremix Capital LLC, Rogue Ventures and TiE Oregon. The company intends to use the proceeds to continue scaling its business. MobileRQ offers a cloud-based real-time platform that combines contextual information (proximity, time of day, unplanned events) with CRM data (loyalty status, demographics, intent) and third-party data (DMPs, flight status) to generate targeted mobile content and messages for travelers. The solution enables marketers to segment relevant audiences, create campaigns and use real-time analytics to see how customers are reacting to each message. Led by co-founder and CEO Tyler McKinley, the company targets travel and hospitality brands seeking more relevant and actionable mobile touchpoints. MobileRQ intends to complete and launch the MobileRQ Traveler Platform and accelerate initial customer acquisition. Financially, the company recently closed an $800K funding round to support those efforts. The product and go-to-market execution are the current focuses described in the article.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2014