Mobiz provides a code-free platform that helps marketers, enterprises and SMBs build and send personalized SMS campaigns and accompanying personal landing pages without marketing expertise. The company emphasizes hyper-personalization and instant customization to boost conversions, engagement and sales for customers. Mobiz reports it works with more than 100 brands and that messages delivered via its platform are read within three minutes with a 98% open rate; subscription plans start at $29 per month. Founded in 2014, Mobiz has grown its South African presence and is beginning U.S. expansion with 200+ beta users active on the platform. The startup plans to use the new funding to hire more staff in South Africa and to double down on marketing, sales and account management to support commercial expansion into the U.S. Management also intends to pursue a subsequent Series A round in the coming months. Mobiz operates a SmartSMS marketing engagement platform on a SaaS model that delivers highly personalized, targeted mobile campaigns and gathers customer behavioural insights to enrich CRM systems or automate follow-up engagements. The platform deploys integrated SmartSMS messages at zero mobile data cost to consumers and reports 98% open rates and an average 15% click-through rate, achieving a 4X improved customer engagement rate versus traditional channels. Mobiz has recorded 4X growth since September 2019 and maintained that growth through the run up to, and early parts of, South Africa’s Covid-19 lockdown. The company counts a number of blue-chip, JSE-listed clients and emphasizes personalization beyond basic customer attributes. Founders Greg Chen (CEO) and Clark Lin (CTO) bring mobile-technology experience dating back to 2005. Mobiz says it will use the investment to fund expansion as it looks to grow its footprint in the US and Europe and has been accepted into The Alchemist Accelerator in San Francisco.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2021