Mojiva operates a mobile advertising network and recently launched a tablet advertising network alongside its Mojiva and Mocean brands. The company plans to use new funding to hire, build additional data layers into its ad platform, and expand the tablet offering. Mojiva says it is growing at roughly 100% per year and has added several very large customers recently. Management reports the company is approaching break-even on its balance sheet. Mojiva is also a strategic partner of Microsoft for mobile advertising efforts. The company has additionally closed a credit line with SVB to finance working capital. Mojiva develops a self-service ad platform and the Mocean Mobile ad serving platform that serves display ads to smartphones, tablets and netbooks. Founded in 2008, the company works with more than 3,000 advertisers and publishers and its network reaches over 400 million users across 190 countries. Publishers on its network include ABC, Univision, TMZ, and the International Business Times. Mojiva partners with rich media providers (PointRoll, EyeWonder, Phulant, Sprout, Crisp Media, Gold Spot Media, PointReach and Celtra) and ad servers (DART and Atlas) to support agency campaign creation on partner apps and sites. The company recently added senior hires, including John Breeman as CFO and Tony Nethercutt as General Manager, North America. Mojiva plans to use the new funding to expand internationally. Mojiva is a New York-based mobile advertising company that owns and operates a mobile ad network and an ad serving and analytics platform. Founded in May 2008 and led by advertising and digital media veterans, it has seen rapid growth over the past two years. The company recently spun off its mobile advertising platform into a wholly owned subsidiary, mOcean Mobile. Mojiva closed a $7M second round of venture funding to support its growth. The round was led by UV Partners and included existing investor Bertelsmann Digital Media Investments; its first round in 2008 raised $3M, primarily from Bertelsmann. The financing is intended to fund global expansion of the company’s ad serving platform and display ad network amid growing mobile ad spending.

Total raised

$39M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2012