Moonfrye builds creative, DIY and interactive experiences for families and parents, and plans to launch a mobile app dedicated to inspiring family creativity. The company leverages Soleil Moon Frye’s online community at Moonfrye.com and her prior consumer ventures, including an eco-friendly baby store in LA, a Target product line, and two parenting books. Co-founders Moon Frye and former IAC executive Kara Nortman say the product is designed to engage parents and children in active, not passive, entertainment. Details on the actual product remain sparse in the article, though the startup positions itself at the intersection of commerce and online crafting. Moonfrye emphasizes cost-effective activities that bring families together both online and offline and benefits from a built-in audience from Moon Frye’s blog and social presence.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2013