Morado is a two-month-old Colombian startup building a B2B marketplace to digitize beauty salons in Latin America. Its platform offers same-day delivery, access to credit and what the CEO describes as “the biggest portfolio of products in LatAm,” positioning itself as an "everything store for beauty shops." The company aims to reinvent the industry supply chain via vertical software technology and next-day/fast deliveries. Founder and CEO Angela Maria Acosta was an early Rappi employee who launched grocery and led business development for Rappi Pay. In its first 30 days of operation Morado achieved national delivery coverage in Colombia and has more than 60 employees, 72% of whom are women. The startup plans to use the new capital to accelerate growth in Colombia and to expand into Mexico in 2022.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022