Motimatic provides a motivation system that leverages advertising networks to achieve social good. Its platform is designed to help universities, health care providers, financial services firms and employers improve key outcomes. The system guides and inspires students, patients, consumers and employees to adopt better behaviors and reach long-term goals such as graduating from college or improving health. Led by founder and CEO Alan Tripp, the company targets multiple sectors with its product. The recent funding will be used to accelerate the company’s growth across those sectors. Motimatic is based in San Francisco, CA. Motimatic combines behavioral science with advertising techniques to deliver personalized motivational messages to college students through social media and digital communications networks. Its system draws from a library of more than 1,000 messages and personalizes the experience for each student based on academic and demographic characteristics. Messages are delivered via Facebook, Instagram, Pinterest, Twitter, SMS and email, appearing in place of the online advertising students would normally encounter. The platform optimizes distribution of motivational messages to specific students to influence persistence and completion. Led by co-founder and CEO Alan Tripp, the company has recently added seven new university customers and more than 10,000 students. Motimatic is based in San Francisco, California.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2019