Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty offers 19 haircare SKUs, including shampoos, conditioners, styling formats and scalp-care products, many of which it positions as category-first in India. The formulations are developed in-house, with some raw materials sourced globally, and are distributed through major online marketplaces such as Nykaa and Amazon. The company reports having surpassed Rs 100 crore in annual recurring revenue within two years of launch and has seen a four-fold jump in monthly revenue over the past year. It claims that several products rank among the top sellers in their respective categories and maintains customer retention of over 40%. Looking ahead, Moxie plans to introduce new product formats focused on styling and scalp health while deepening its R&D efforts. Proceeds from its latest raise will also fund hiring across key functions and the scaling of distribution channels.

Total raised

$17M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2025