Mtor operates a B2B online marketplace and mechanic-facing app that connects local workshops and service providers directly with parts importers, managing logistics from its two warehouses in Cairo and Giza. The platform addresses fitment data, parts availability, price transparency and delivery, and runs on a margin model with standardized pricing and free delivery. Mtor has served more than 2,500 workshops, fulfilled over 70,000 orders, and partnered with over 60 importers since launching. The startup leverages a visual and voice interface plus a fitment and parts-matching engine to reduce mechanics' search time and improve part quality. Egypt’s automotive after-sales market — valued at over $5 billion with an 8 million vehicle fleet and average owner spend of $600+ annually across ~35,000 workshops — is the target opportunity. Mtor has made recent leadership and operational hires and plans to double down on attracting mechanics monthly and strengthen partnerships with major importers using the new investment.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023