Murphy's Naturals, based in Raleigh, NC, is an outdoor lifestyle company producing natural products designed to enable people to enjoy life outside, including products in the natural mosquito repellent space. Led by CEO Philip Freeman, the company aims to remove barriers—product, planet, or protection—that prevent people from getting outdoors. Murphy’s is expanding its retail footprint to include REI and Walmart in 2024. The company intends to use new funding to scale and expand retail distribution nationwide, increase manufacturing capacity, and scale its distribution framework. It also plans to support research and development of new products both within the natural mosquito repellent space and beyond. The business recently completed an $8M Series B to support these initiatives. Murphy's Naturals is a veteran-owned, family-operated outdoor lifestyle company best known for plant-based mosquito repellents and other natural outdoor products. Founded in 2014 and certified as a B Corporation, the company emphasizes responsibly sourced ingredients and environmental and social impact. Its products contain concentrated natural repellent oils and are sold online and in retailers nationwide. Murphy's Naturals donates 2% of all revenue to aligned organizations, with 1% specifically to 1% For The Planet. The company plans to use new capital for R&D on innovative products, to increase production capacity, and to expand brand and marketing efforts. Leadership includes founder and CEO Philip Freeman, a U.S. Navy veteran, and NRV partner Laura Markley joined the board in November 2021. Murphy’s Naturals creates earth-friendly personal care products from natural, responsibly sourced ingredients. Its mosquito repellents are 100% DEET-free and use plant-based ingredients such as essential oils. The company is a Certified B Corporation and a 1% For The Planet member, contributing 2% of gross revenues to environmental and community causes. Murphy’s products are available at retailers including Target, Amazon, Grove Collaborative, and the Murphy’s Naturals website. CompanyFirst led an investment in Murphy’s Naturals with One Better Ventures participating, and representatives from both firms joined the company’s board of directors. The financing is intended to help fuel the company’s continued growth and success.

Total raised

$17M

Funding rounds

3

Latest round

Series B

Latest activity

Mar 2024