Participated · Series C · Mar 2026

Founded in 2018 by veterinarian Dr. Matthew Muir and co-founder Anna Podolsky, Sydney-based Lyka Pet Food produces human-grade, fresh dog meals that are tailored to each animal’s weight, breed, age and activity level. Menu options range from grass-fed beef and lamb to free-range chicken, goat, kangaroo and turkey, combined with vegetables and superfoods such as quinoa, spinach, kale and chia seeds. Sold exclusively online on a weekly subscription basis, the service costs about A$28–50 per week for a small dog. The company claims roughly A$200 million in annual recurring revenue and has invested A$16 million in a dedicated production facility in Dandenong, Victoria, alongside additional kitchens in Sydney. Lyka markets aggressively, gaining notoriety for a viral (and Netflix-banned) ad highlighting the benefits of fresh food on dog digestion. With significant venture backing, the startup continues to scale manufacturing capacity and broaden its direct-to-consumer reach across Australia.

Led · Series B · Mar 2024

Murphy's Naturals, based in Raleigh, NC, is an outdoor lifestyle company producing natural products designed to enable people to enjoy life outside, including products in the natural mosquito repellent space. Led by CEO Philip Freeman, the company aims to remove barriers—product, planet, or protection—that prevent people from getting outdoors. Murphy’s is expanding its retail footprint to include REI and Walmart in 2024. The company intends to use new funding to scale and expand retail distribution nationwide, increase manufacturing capacity, and scale its distribution framework. It also plans to support research and development of new products both within the natural mosquito repellent space and beyond. The business recently completed an $8M Series B to support these initiatives. Murphy's Naturals is a veteran-owned, family-operated outdoor lifestyle company best known for plant-based mosquito repellents and other natural outdoor products. Founded in 2014 and certified as a B Corporation, the company emphasizes responsibly sourced ingredients and environmental and social impact. Its products contain concentrated natural repellent oils and are sold online and in retailers nationwide. Murphy's Naturals donates 2% of all revenue to aligned organizations, with 1% specifically to 1% For The Planet. The company plans to use new capital for R&D on innovative products, to increase production capacity, and to expand brand and marketing efforts. Leadership includes founder and CEO Philip Freeman, a U.S. Navy veteran, and NRV partner Laura Markley joined the board in November 2021. Murphy’s Naturals creates earth-friendly personal care products from natural, responsibly sourced ingredients. Its mosquito repellents are 100% DEET-free and use plant-based ingredients such as essential oils. The company is a Certified B Corporation and a 1% For The Planet member, contributing 2% of gross revenues to environmental and community causes. Murphy’s products are available at retailers including Target, Amazon, Grove Collaborative, and the Murphy’s Naturals website. CompanyFirst led an investment in Murphy’s Naturals with One Better Ventures participating, and representatives from both firms joined the company’s board of directors. The financing is intended to help fuel the company’s continued growth and success.

Participated · Seed · Jan 2022

Atelier designs, makes and sources consumer products that social media influencers sell to their online followers. Founded by serial entrepreneur Nick Benson, the company works with creators who pitch product ideas and a team that grew from five to 32 this year brings those ideas to manufacturing. Atelier charges an upfront fee of $1,500 to develop product designs and manufacturing plans and then takes a revenue cut of the cost price on items sold. The business positions itself as infrastructure for the creator economy, aiming to simplify fragmented supplier relationships and shorten traditional long timelines to market. Investors and founders describe the model as analogous to an 'Amazon Web Services for creators' and a way for creators to test smaller production quantities before scaling. Financially, Atelier has raised a $3 million seed round from a range of Australian investors.

Participated · Series A · Jul 2021

Genexa produces cleaner, effective over-the-counter medicines across traditional categories including pain and fever, cold and flu, digestion and allergy, with formulations for infants, kids and adults. The company emphasizes formulations without common inactive ingredients—its “Ex List” excludes sorbitol, propylene glycol, artificial dyes, synthetic binders, talc, gluten and lactose. Genexa says its innovative, patented preservative system allows shelf stability without artificial binders. Products are sold at over 45,000 retailers nationwide including Walmart, Target, CVS, Kroger, Walgreens, Whole Foods and Sprouts, and online at Genexa.com and Amazon. All products are manufactured according to FDA guidelines, are Non-GMO Project Verified and gluten-free; many are certified organic and vegan, and the company is a Certified B‑Corporation. Founded by David Johnson and Max Spielberg, Genexa intends to use its position and new capital to advance market leadership and accelerate a category shift toward cleaner OTC medicines.

Led · Equity · May 2020

Makeup Cartel is the corporate parent behind Esmi Skin Minerals and Poni Cosmetics, producing professional makeup and skincare products designed to be easy to use, quick to apply, and deliver fast results. Esmi is described as an Australian vegan and cruelty-free skincare brand, and the company claims to be Australia’s fastest-growing cosmetics brand. Founder Evette Hess has focused initially on perfecting local customer relationships before expanding internationally. The company is using new capital to expand across channels and pursue international growth, with the U.S. market explicitly on the radar. Management plans include investment in talent and marketing and development of multichannel distribution. Point King Capital’s investment and involvement in fiscal 2021 planning is expected to support those expansion efforts.