Pet Circle
39 Herbert St, Sydney, NSW, 2065, Australia
Overview
Pet Circle offers pet food, medication, accessories, toys, and treats via its subscription-only online store. It delivers dog and cat food brands plus medications, toys, accessories, and treats. The company also supports the community by donating food and supplies to more than 100 animal rescue organizations in Australia.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 3
Sector focus
- Animal Feed
- E-Commerce
- Pet
Investment portfolio
- Lyka Pet Food
Participated · Series C · Mar 2026
Founded in 2018 by veterinarian Dr. Matthew Muir and co-founder Anna Podolsky, Sydney-based Lyka Pet Food produces human-grade, fresh dog meals that are tailored to each animal’s weight, breed, age and activity level. Menu options range from grass-fed beef and lamb to free-range chicken, goat, kangaroo and turkey, combined with vegetables and superfoods such as quinoa, spinach, kale and chia seeds. Sold exclusively online on a weekly subscription basis, the service costs about A$28–50 per week for a small dog. The company claims roughly A$200 million in annual recurring revenue and has invested A$16 million in a dedicated production facility in Dandenong, Victoria, alongside additional kitchens in Sydney. Lyka markets aggressively, gaining notoriety for a viral (and Netflix-banned) ad highlighting the benefits of fresh food on dog digestion. With significant venture backing, the startup continues to scale manufacturing capacity and broaden its direct-to-consumer reach across Australia.