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The Venture Codex

Overview

Subscription-based online store for pet food and supplies.

Founded

2011

Deals ยท 12mo

1

Stage focus

Series C

Geographic focus

Australia

Sector focus

Animal Feed
E-Commerce
Pet

Investment portfolio

1rounds
NAMEDATESIZE
Lyka Pet Food
Mar 2026Participated
$67 MSeries C
Lyka Pet Food
Mar 2026Participated
$67 MSeries C
1
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Pet Circle: 1 funding rounds are recorded in the selected participation categories.All available history.
Pet Circle: 1 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series C+01

Monthly Deal Activity

Pet Circle: 1 deals are recorded across 8 months.All available history.
Pet Circle: 1 deals are recorded across 8 months. All available history
MonthDeals
Mar '261
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Pet Circle: Health & Life Sciences is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Pet Circle: Health & Life Sciences is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Health & Life Sciences1
Consumer & Lifestyle1

Deal Size Distribution

Pet Circle: 1 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Pet Circle: 1 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M0
$10M-$25M0
$25M-$50M0
$50M-$100M1
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Pet Circle: Australia has the largest recorded deal count among the displayed regions (1 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

Pet Circle: Australia has the largest recorded deal count among the displayed regions (1 deals). All available history
RegionDeals
Australia1
Pet Circle: 5 co-investors are shown, with AfterWork Ventures sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Pet Circle: 5 co-investors are shown, with AfterWork Ventures sharing 1 recorded deals. All available history
Co-investorShared deals
AfterWork Ventures1
LGVP1
Point King Capital1
StepStone Group1
Wattle Hill Capital1

Investment Strategy

Pet Circle: Led accounts for 0% and participating for 100% of round participation.All available history.
Pet Circle: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating1100%
Pet Circle: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Pet Circle: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

Craig Blair

Founding Chairman

Michael Frizell

Founder and CEO

Paul Jamison

Chief Financial Officer