My 1st Years is a U.K.-based e-commerce business that sells personalised gifts for babies and children. The product idea, inspired by NikeID tags, was developed by founders Daniel Price and Jonny Sitton while at university. The company emphasises same-day shipping and high-quality personalised items and cites celebrity customers including Dannii Minogue, Elton John and members of the British royal family. Management says it has grown with the personalisation trend and continues to invest in its technology and product offering. The firm highlights the sizeable baby-gift market in the U.K. and the broader growth in personalised-gift spending. Plans include using new capital to support operations, marketing and international expansion into the U.S.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2017