MyGlamm is a Mumbai-headquartered D2C beauty and personal care house of brands that sells primarily through its website, app and more than 30,000 retail touch points. The company pairs commerce with proprietary content and an influencer network of over 220,000 to drive discovery and sales; its POPxo content asset has grown to 88 million users. MyGlamm has pursued aggressive inorganic growth, spending about $270 million in equity and cash to acquire multiple firms and buying The Moms Co for over $65 million. The company reports EBIDTA break-even and is using new capital as a war chest to scale. Management plans international expansion in the second half of next year and aims to grow offline touch points toward 100,000 within months. The Good Glamm Group intends to file for an IPO in about two and a half years. MyGlamm is a Mumbai-headquartered D2C beauty and personal-care house of brands selling over 800 SKUs across makeup, skincare, haircare, bath & body, and personal care through its website, app and extensive offline presence. The company reports 15,000 point-of-sale touch points in India, with physical channels accounting for roughly 40% of current revenue. MyGlamm has integrated content and commerce by acquiring POPxo, which the article says serves over 60 million monthly active users and engages about 300,000 users each month; POPxo is run largely independently and aims to reach over 100 million users by March next year. The startup says it is acquiring roughly 250,000 new users each month without spending material marketing dollars. MyGlamm plans to use the fresh capital to expand product development, data science and technology research teams, grow its offline footprint and broaden POPxo’s digital reach. The founder, Darpan Sanghvi, started the company in 2017 after pivoting his prior venture. MyGlamm is a Mumbai-based marketplace that connects stylists, beauticians and nail and spa aestheticians with consumers for on-demand at-home hair, beauty, nail and spa services. Led by CEO Darpan Sanghvi, the company has launched an Artist Incubators program to train and incubate professionals before onboarding them to the platform. In September 2016 MyGlamm raised approximately $6 million in a Series A funding round. Backers in the round included L’Occitane International, Tano Capital and Brand Capital. The company intends to use the funds to expand its services across India and internationally.

Total raised

$227M

Funding rounds

3

Latest round

Series D

Latest activity

Nov 2021