Brand Capital
Times of India Building, 2nd Floor, Dr. D. N. Road, Fort, Mumbai, Maharashtra, 400001, India
Overview
Over ten years, Brand Capital has partnered in the building of over 850+ indigenous brands. It has enabled the introduction of new concepts of print advertising in the form of jackets, panorama adverts and flaps, emulated across other print media. Since its inception, Brand capital has helped build several iconic brands and create immense enterprise value. But most of all, Brand Capital has enabled the discovery of ‘Brand value’. Different from an archetypal Private Equity player, we succeed in contributing ‘Intellectual Capital’, thus supporting the creation of a brand strategy and planning media-spread to optimize value. We now have investments across sectors as wide as – Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services, Consumer Services and several more. Our invested value today stands at USD 2.5 Billion, driven by our disruptive innovation and the power of the media properties across "The Times Group". - See more at: http://brandcapital.co.in/#sthash.YJ6lB0CB.dpuf
- Total investments
- 12
- Lead investments
- 8
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Advertising
- Retail
- Venture Capital
Investment portfolio
- Elever
Participated · Series A · Aug 2025
Elever is a SEBI-registered Portfolio Management Services (PMS) platform that offers quantitative, rule-based strategies leveraging factor investing to deliver risk-adjusted returns. The company targets high-net-worth individuals, founders, entrepreneurs, and next-generation investors. In July 2025 Elever launched Factorcapro PMS, described as India's first PMS strategy aimed at providing monthly income and capital protection for retirees and conservative investors. The firm said it will use new funding to expand its PMS business, strengthen brand presence, and deepen engagement with its target clients. Elever aims to reach INR 1,000 crore in assets under management within two years. Total funding to date stands at USD 4 million.
- Alt DRX
Participated · Series A · May 2025
Founded in 2021 by Anand Narayanan KB, Alt DRX operates at the intersection of prop-tech and blockchain, offering fractional ownership of real-estate assets through digital tokens recorded on Ripple’s XRPL. The platform allows retail investors to purchase property starting at a single square foot, opening access to an asset class traditionally limited to large buyers. Token holders receive two income streams: monthly rental payouts and long-term capital appreciation when the underlying asset gains value. Alt DRX emphasizes institutional-grade governance and regulatory compliance to build investor confidence. The company is positioning itself as infrastructure for developers looking to digitize their inventory, exemplified by its new partnership with Nila Spaces. Leveraging this collaboration, Alt DRX aims to scale its marketplace and improve liquidity across India’s residential sector. No operating metrics such as revenue or user count were disclosed in the article.
- Rocksport
Led · Series A · Apr 2024
Rocksport provides soft adventure programs delivered inside schools and has expanded its offerings to families and businesses. Its programs are currently offered in over a thousand prestigious schools. The company also imports and distributes eight international adventure and outdoor brands in India, including Coleman, CampinGaz, Edelrid, Contigo, and Lifestraw. Rocksport raised approximately $3M in a Series A that lifted its valuation to $30M. Proceeds will be used mainly for advertising and brand-building to introduce consumers to Rocksport and its offerings, with Brand Capital providing access to The Times of India’s marketing capabilities. Mahindra Holidays & Resorts has taken a strategic stake to help broaden Rocksport’s reach across India beyond major cities. The company wants to control the market for weekend and travel-related adventure-based experiences for families, businesses, and educational institutions.
- Indorse
Led · Equity · Jun 2019
Indorse is a Singapore-based skills verification platform. The company is described in the article as a platform for verifying professional skills. Brand Capital, the investment arm of The Times Group, is investing up to $6.5 million in Indorse. The investment was announced publicly and reported in the article. The article's coverage focuses on the investment and Indorse's role as a skills verification platform. Indorse is a Singapore-based company. DealStreetAsia's APAC digest reported that Coinsilium has increased its stake in Indorse. The article provides no details on the size, valuation, or terms of the transaction. No information about Indorse's product, business model, revenues, users, founding year, or prior rounds was included. The mention appeared in a short regional digest alongside other small deals. Further detail would require additional reporting.
- Smoodies (Muddy Puddle Foods Pvt Ltd)
Led · Series A · Jun 2018
Smoodies makes fruit and vegetable smoothies. The company raised $500,000 (Rs 3.4 crore) in a pre-Series A round from equity crowdfunding platform 1Crowd. The fresh capital will primarily be used to build a stronger team and to set up a new production facility to expand capacity. A significant chunk of the funds will also go toward marketing and sales efforts. The funding was raised via 1Crowd's equity crowdfunding platform. No operating metrics or past funding rounds were disclosed in the article.