MyMuse is a gender-neutral sexual wellness direct-to-consumer brand co-founded in 2021 by Sahil and Anushka Gupta. Its product range includes body massagers, lubricants, oils, couple games, gift kits, and relatable content. The company sells through its own website and marketplaces such as Amazon, Nykaa, and Zepto. MyMuse says it has served over 150,000 customers across more than 800 cities spanning Tier I, II, and III markets and is reporting 15% month-over-month growth. The business plans to use fresh capital to finance inventory, bolster its omni-channel presence, expand distribution across India, and improve its portfolio and brand awareness. Competitors in the category mentioned include Bold Care, ThatMate, Janani, Mosaic Wellness, and Gynoveda. MyMuse offers discreet, well-designed sexual wellness and bedroom products including full-body massagers, lubricants, oils, couple games, gift kits, and relatable content aimed at reframing intimacy in India. The brand positions itself as gender-neutral and focuses on positive sex education and approachable product design. MyMuse emphasizes in-house brand functions and content to build community and break taboos around intimacy. The company says it has served 15,000+ customers across 281 Indian cities and reports roughly 40% month-on-month growth. Future plans stated by the company include expanding the team, introducing new products, strengthening brand positioning, and widening distribution. The founders — Sahil Gupta and Anushka Gupta — launched the business in 2021 and have built it as a new-age, consumer-facing intimate wellness brand.

Total raised

$4M

Funding rounds

3

Latest round

Series A

Latest activity

Jan 2024