MySalesCoach offers a sales coaching operating system that combines AI-generated insights with human coaches to increase coaching frequency and consistency for enterprise sales teams. The platform surfaces behaviours and learning opportunities via AI while human coaches deliver targeted interventions. The company aims to monetise through enterprise contracts and coaching services. With the new £1.5m seed funding, MySalesCoach plans to prioritise product development, expand sales and marketing operations, and accelerate international growth. The business is positioned at the intersection of productivity tooling and learning and has attracted regional public and private investment to support scaling. MySalesCoach is based in Newcastle and has been supported by investors including Northstar Ventures prior to the latest round.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026