MyShape operates a personalized shopping website for women's apparel using its proprietary ShapeMatch technology to match women with items that correspond to their body measurements, body shape, fit and style preferences. The company recently launched a redesigned website featuring enhanced navigation and personalization functionality. Founded in 2006 and based in Los Angeles, MyShape says it will use new funding to grow operations, further develop its personalization technology and expand its product assortment. The startup secured a $5.5 million financing in the most recent round. The company has now raised $28 million in total to date. No operating metrics beyond funding and product plans were provided in the article. myShape is a Pasadena, Calif.-based online store where users enter their measurements and are presented with clothing options that fit and flatter their bodies. The site aggregates apparel and recommends items based on exact dimensions rather than generic sizes. The company plans to use new funding to expand the site, increase marketing, and bring more clothing brands onto the platform. Competition includes sites like Zafu, which uses algorithms to suggest flattering patterns, and firms such as Intellifit that develop body-scanning technologies for custom-fitted patterns. Financially, myShape has raised $12 million so far in its third funding round and is targeting a close above $16.5 million. The recent round attracted participation from multiple venture and angel investors, including Lehman Brothers' venture arm.

Total raised

$18M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2010