myThings analyzes users across its network to tag visitors and serve personalized display ads, focusing on ad retargeting. The company personalizes roughly one billion banners per month and works with major real-time bidding exchanges, about 150 ad networks and direct publishers, claiming to be one of the top five RTB buyers in Europe. It operates portals in France, Spain and the UK that together reach 30 million users per month and has 100 employees across France, the UK, Germany, Spain, Italy and Russia, with engineering and data teams in Tel Aviv. myThings became profitable last year. The new funding will be used to further develop its retargeting products and to expand into new markets. Planned product and geographic moves include a mobile-web and app-friendly product launch in Q3 and opening offices in Scandinavia, Turkey, Japan, China and Latin America this year. myThings develops personalized retargeting technology aimed at improving ad targeting and personalization. TechCrunch reports the company scored $6 million in funding. The article focuses on the product and the financing headline rather than operational details. It does not provide information on investors, the financing instrument, or the round type. No operating metrics such as revenue or user counts are reported in the piece. The article also does not detail use of proceeds or future plans for the capital.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2012