NA-KD operates a fashion e-commerce platform selling to customers across more than 80 markets. The company has been investing heavily to support rapid growth while targeting medium- to long-term profitability. NA-KD reported net sales in 2018 reflecting a 95% year‑on‑year growth rate and saw an over 90% growth trend in the first half of 2019. Management says customer loyalty and repeat purchases are strong and improving quarter by quarter. To drive further expansion, NA-KD is prioritising localisation—implementing automated translation processes and fully localising sites for Germany, Austria, Switzerland, Netherlands, UK, US, France, Belgium, Sweden, Denmark, Norway and Poland. The company completed an oversubscribed issue of new shares in Q2 as part of its financing activity. NA-KD is a Swedish direct-to-consumer women's fashion e-commerce brand founded in 2015 by Jarno Vanhatapio. The company sells its own in-house brands, including NA-KD Trend and NA-KD Boho, and is primarily marketed through social influencers. It reports an annual revenue run rate of SEK600M (about $73M) and its websites had 50 million visitors in 2017, with the majority of sales coming from NA-KD.com and its own brands. The NA-KD brand is represented by over 300 retailers globally and is listed on Zalando. The company plans to use the funds to accelerate growth by launching nine new localized sites, hiring talent, and developing collection collaborations with worldwide social influencers. Launched in January 2016, NA-KD combines e-commerce, owned-brand design, and retail partnerships to reach millennial customers. NA-KD is a Swedish fashion ecommerce company that mixes online sales with pop-up stores and generates most revenue from its own brands. The company reports annual net revenues of €22 million, with a majority of sales coming from outside the Nordics. Founded and launched in 2015 by Jarno Vanhatapio, NA-KD employs 90 people across a Gothenburg office and a forthcoming Stockholm office due to open in Q1. The firm has plans for a Dutch-based depot to support expansion. Management says the business has seen fast global traction and inbound VC interest from the Nordics, Europe, and the USA. The new capital will be used to fund global expansion, increase inventory, and improve customer service.

Total raised

$82M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2019