Participated · Series A · Jun 2026

Camphouse provides a platform that centralizes planning of media campaigns, budget management and analysis of marketing effectiveness for global brands and advertising agencies. The company aims to help marketing teams combine planning, execution and measurement within a single environment to improve transparency and reporting. Management emphasizes automation of workflows and the development of deeper marketing analytics as strategic priorities. The business recently completed a €5 million Series A to fund product expansion, innovation and international growth. Existing investors including Fairpoint Capital, eEquity, Newion, Frol41 and J12 participated in the round, indicating continued support for the company’s strategy. The firm, based in Stockholm and previously known as Mediatool, intends to use the capital to strengthen market position and scale its platform internationally.

Led · Seed · Apr 2022

Go North acquires and grows Amazon FBA brands, operating as an e-commerce aggregator run by Amazon entrepreneurs. Led by founder & CEO Johan Hallenby, the company manages a portfolio of 11 brands and a team of nearly 20 people. It focuses on accelerating brand profitability through a high acquisition rate and operational scaling. The company plans to use new funding to continue expanding operations and its business reach. Go North targets 1bn SEK in revenue with profitability within three years.

Led · Seed · Aug 2021

Briqpay is a Stockholm-based business-to-business commerce platform founded in 2020 by former Klarna employees Mats Andersson, Sara Johansson, and Björn Widerström. The product acts as a centralized hub where systems, payment methods, and other business software meet to enable an end-to-end integration experience. Briqpay emphasizes flexibility and interoperability so merchants can control the entire customer journey regardless of tools or routing choices. Its offering targets e-commerce, SaaS, and the digital components of brick-and-mortar retailers and spans functionality from account creation through post-sales analytics. The company was established to fill a gap left by point solutions that address only parts of the payments and commerce stack. Financially, Briqpay has completed a €2 million seed round and has raised €2.6 million to date.

Led · Series B · Jul 2019

NA-KD operates a fashion e-commerce platform selling to customers across more than 80 markets. The company has been investing heavily to support rapid growth while targeting medium- to long-term profitability. NA-KD reported net sales in 2018 reflecting a 95% year‑on‑year growth rate and saw an over 90% growth trend in the first half of 2019. Management says customer loyalty and repeat purchases are strong and improving quarter by quarter. To drive further expansion, NA-KD is prioritising localisation—implementing automated translation processes and fully localising sites for Germany, Austria, Switzerland, Netherlands, UK, US, France, Belgium, Sweden, Denmark, Norway and Poland. The company completed an oversubscribed issue of new shares in Q2 as part of its financing activity. NA-KD is a Swedish direct-to-consumer women's fashion e-commerce brand founded in 2015 by Jarno Vanhatapio. The company sells its own in-house brands, including NA-KD Trend and NA-KD Boho, and is primarily marketed through social influencers. It reports an annual revenue run rate of SEK600M (about $73M) and its websites had 50 million visitors in 2017, with the majority of sales coming from NA-KD.com and its own brands. The NA-KD brand is represented by over 300 retailers globally and is listed on Zalando. The company plans to use the funds to accelerate growth by launching nine new localized sites, hiring talent, and developing collection collaborations with worldwide social influencers. Launched in January 2016, NA-KD combines e-commerce, owned-brand design, and retail partnerships to reach millennial customers. NA-KD is a Swedish fashion ecommerce company that mixes online sales with pop-up stores and generates most revenue from its own brands. The company reports annual net revenues of €22 million, with a majority of sales coming from outside the Nordics. Founded and launched in 2015 by Jarno Vanhatapio, NA-KD employs 90 people across a Gothenburg office and a forthcoming Stockholm office due to open in Q1. The firm has plans for a Dutch-based depot to support expansion. Management says the business has seen fast global traction and inbound VC interest from the Nordics, Europe, and the USA. The new capital will be used to fund global expansion, increase inventory, and improve customer service.

Led · Equity · Jul 2017

Karma is an app-based marketplace that lets local restaurants and grocery stores sell unsold food at a discount directly to consumers via iOS and Android apps. Users register their location, browse participating merchants' discounted listings, pay through the Karma app and pick up items before closing time. The platform aims to reduce food waste while boosting sellers' revenue and offering consumers discounted meals. Since launching, Karma works with over 1,500 restaurants, grocery stores, hotels, cafes and bakeries and has 350,000 users; it counts three of Sweden's largest supermarkets and several major brands as partners. The company expanded to the U.K. in February and is already working with over 400 restaurants in London. Karma recently raised $12M in a Series A (bringing total funding to $18M) and plans to use the funds to develop its product range—especially within supermarkets—and expand into new European markets while growing headcount. Karma is a Swedish social enterprise that reduces food waste in the cafe and restaurant industry. Its platform lets users find cheap eats nearby using GPS and enables restaurants to offer food that is close to expiring at deep discounts. The company has been described as having a globally scalable model for tackling one of the world’s biggest environmental problems. Founded in 2015 by Mattis Larsson, Elsa Bernadotte, and Ludvig Berling, Karma connects consumers with discounted surplus food from cafes and restaurants. The company plans to use new funding to expand its operations in Europe; the article reports a new investment of between €3–4 million from e.ventures and eEquity.