Nano Interactive operates a proprietary, AI-driven "Search Intent Targeting" platform that enables advertisers to deliver display, mobile, video and direct response campaigns based on individual users' search behaviour while prioritising privacy. The company emphasizes live intent over identity and has run more than 2,000 campaigns using this method. Founded in 2014 and headquartered in London, Nano markets its solution as fully transparent intent data that works across all media platforms. The recent €6.3 million investment will be used to rapidly expand the award-winning platform and to grow the business into the United States. Investors in the round include Maven Capital Partners, Clydesdale and Yorkshire Bank, and existing backer Foresight Group. Co-founders include Carl White (CEO) and Christian Geyer (co-founder and President, US Operations). Nano Interactive Group develops proprietary ad tech that brings search intent to brand advertising, enabling advertisers to trigger display, mobile and video branding and direct response campaigns based on individual users' search behaviour. The company offers Search Intent Targeting and has developed INSIST, a brand-safe solution for advertisers that it plans to roll out further. Nano intends to use new funding to accelerate international expansion and invest in sales, marketing and product development. Founded in 2014 by Christian Geyer and Carl White, Nano combines online marketing experience with technology to deliver search to the world of brand advertising. The company currently employs 60 people across Starnberg, Hamburg, London, Paris, Warsaw and Belgrade. The article does not disclose revenue or other operating metrics.

Total raised

$12M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2020