Founded by Halle Tecco, Natalist sells conception products “inspired by beauty and backed by science,” starting with a consumer-facing “Get Pregnant” bundle that includes seven ovulation tests, three pregnancy tests, a one-month supply of prenatal vitamins and Omega DHA, plus a “Conception 101” book. The bundle is offered as a one-time $90 purchase or a $75/month subscription, and products are sold online to provide users with privacy and discretion. Tecco says the company began with tried-and-true physical products available at pharmacies but repackaged for an online, discreet experience. Natalist has raised funding to expand beyond these basics and intends to build out products addressing more serious fertility concerns such as PCOS and endometriosis. The company also plans to develop a support platform to help customers troubleshoot fertility questions and to explore collaborations with existing fertility apps and communities. Current financial detail reported in the article is a roughly $5 million seed raise to support product development and platform initiatives.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2019