Native AI provides an always-on market intelligence platform powered by proprietary generative AI that creates custom digital twins of target customers and consumer bases. Users can interact with these digital twins to ask specific questions about products, habits and preferences and receive actionable, source‑attributed answers within minutes. The platform also extracts and analyzes consumer reviews from major retailer sites like Amazon, Walmart and Target to monitor product, industry and competitor performance. Native emphasizes configurability to specific audiences and the ability to show actual sources for recommendations to reduce bias versus traditional market research. The company says it already works with customers including McKinsey & Company and Kellogg’s and has saved users and partners millions of man‑hours. Native has raised seed funding to expand its generative AI-powered consumer research and market intelligence offering. Native.AI offers an AI-powered consumer and market intelligence platform that applies natural language processing (NLP) to real-time feedback from POS, e-commerce reviews, social media and smart labels. The product helps F&B and CPG brands assess sentiment around taste, price, packaging and other attributes to inform product formulations, supply-chain, pricing and packaging decisions. Native’s platform aims to give independent brands access to first-party consumer data historically held by retailers, enabling SKU rationalization, quality control, benchmarking, and improved sales and loyalty. The company expanded from agrifood into broader F&B and CPG after discovering larger market demand and today serves agrifood, CPG, produce and cannabis customers. Native has reported rapid growth and early market demand for its insights in a crowded CPG market. The company announced $1.75M in strategic pre-seed funding to support product and go-to-market efforts.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2023