Navdy sells an aftermarket augmented‑reality heads‑up driving device that projects phone apps and car data onto a transparent display so drivers can "Look Forward while Staying Connected." The device includes hand‑gesture controls, tight integration with a vehicle’s OBD‑II port to surface speed and fuel information, and was priced at $799. Navdy announced a co‑branded Navdy with HARMAN product and HARMAN will have exclusive rights to distribute the device to automotive OEMs, specialty auto/audio channels and select mobile carriers. The co‑branded aftermarket unit was slated for OEM availability globally and consumer availability in North America in January 2017, with plans to extend to Europe, Asia and South America. The company is led by founder and CEO Doug Simpson and is based in San Francisco. With the HARMAN investment the company reported total funding of $42 million, including prior investments from Qualcomm, Upfront, Promus, Ludlow and others. Navdy develops an in-car head-up display (HUD) that integrates with smartphones and supports touch-less gesture control. The product is available for pre-order at an introductory price of $299 (a 40% discount from a projected $499 retail price). Navdy plans to begin shipping in the second half of 2015 and is preparing for a broader product launch later in the year. The company intends to use new funding to ramp up its technical team and commercial capabilities ahead of launch. Led by founder and CEO Doug Simpson, Navdy is based in San Francisco, California. The company has raised $33M in total funding to date. Navdy makes a heads-up display device that projects navigation and other infotainment content off into the driver’s line of sight, using touchless gestures and a horizon-focused display. The company positions the product as a centralized hub for in-car interaction, aiming to update older cars without complex installation or high cost. Early customer feedback from a pre-order campaign has guided feature priorities such as preferred navigation apps and offline maps for European travel. Navdy reports significant commercial interest: its pre-order campaign generated $2.4M in committed orders and over 650 retailers and distributors have contacted the company. The device is differentiated from in-dash consoles and GPS HUDs by its gesture controls and emphasis on keeping driver attention on the road. Financially, Navdy closed a seed funding round that was oversubscribed, providing capital to support product rollout and continued software/app development.

Total raised

$42M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2016