NetBase is an enterprise-scale social media analytics platform that processes millions of social media posts daily to deliver actionable business insights across marketing, research, customer service, sales, PR, and product innovation. The company offers real-time capabilities (NetBase LIVE Pulse™) and serves large customers including American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands. In a continuation of its Series E, NetBase completed an additional $9 million of growth funding, bringing the Series E to a total of $33 million. The new tranche was led by ORIX Ventures and joined by long-time investor Thomvest Ventures; the financing was facilitated by Houlihan Lokey. NetBase said the combined funds will be used to accelerate its market position in core listening and analytics, continue developing a rich innovation roadmap, support critical alliances, and drive global expansion. The company is based in Mountain View, Calif. NetBase is a Mountain View, Calif.–based enterprise-scale social analytics platform that processes millions of social media posts daily to deliver actionable business insights. Its platform is used by global brands including American Airlines, Coca-Cola, T-Mobile, Taco Bell, Walmart, and others. The company says a new management team has driven 10x customer growth and 7x revenue growth in the social analytics space. NetBase will use additional capital to accelerate its market position within core listening and analytics, continue developing a rich innovation roadmap, support critical alliances, and drive global expansion. The company emphasizes its proprietary technology and advanced platform (including NetBase LIVE Pulse™) as competitive advantages. NetBase offers an award-winning social analytics platform that processes billions of social media posts daily to provide actionable insights for marketing, research, customer service, sales, PR and product teams. Its core product includes social media monitoring and analysis solutions, including LIVE Pulse™, that operationalize social media data for enterprise customers. The company reports customer outcomes such as 34% reductions in the cost of capturing social media insights and 20% reductions in time spent managing PR. NetBase has added marquee customers including FIFA, Guess, IMAX, Lowe’s, Lockheed Martin and Sony, and lists others such as AMC Networks, American Airlines, Coca-Cola, Walmart and YUM!. Since entering Social Analytics the company has seen year-over-year revenue growth of more than 100% and says it has tripled its size in 2.5 years. NetBase plans to use new funding to expand people and programs and to bring additional social media monitoring and analysis products to market. NetBase develops semantic technology that reads and understands English to find and extract the most relevant information from billions of online sources. Its platform provides context for search results and guides users to highly relevant answers. The company’s solutions support market researchers with netnography and social media understanding and help science, technology and medical (STM) publishers speed and improve search of proprietary content. NetBase counts customers including Procter & Gamble and two of the top three STM publishers, including Elsevier. The company plans to use new funding to build out sales, marketing, business development and product management functions and to expand its hosted cloud operations. NetBase aims to aggressively develop and serve new markets.

Total raised

$57M

Funding rounds

4

Latest round

Series E

Latest activity

Apr 2015