Neverland operates a marketplace and community that connects mom-and-pop gardening shops with home gardeners and amateur horticulturalists. The product uses customer data and USDA agricultural APIs to prompt users on how to optimize gardens based on geography and desired plants, translating technical guidance into accessible language. It also matches would-be growers with regional sellers and service providers. The company has amassed a pre-launch Instagram following of about 140,000 people and has signed 50 sellers in the Bay Area and beyond. Neverland plans a scheduled launch this summer and positions itself as a sustainability-focused marketplace. The founders are Vera Kutsenko and Hayley Leibson, who bring tech and startup experience from Facebook, Uber, and LunchClub.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2021