Newton Research provides intelligent AI agents that perform marketing analytics at scale, reducing the cost and manual work required for sophisticated analysis. Its multi-agent systems cover audience analysis, planning and buying, campaign measurement, 360-degree audience analysis, multichannel campaign orchestration, incrementality testing, marketing mix modeling and attribution, and can be customized to real use cases. Agents are trained on real-world marketing scenarios, work with a company’s own data and an ecosystem of integrated data partners, and learn and improve over time. Built for brands, agencies, publishers, data companies and technology companies, Newton aims to empower marketing professionals to make data-driven decisions. The company, based in Boston, MA, announced an oversubscribed $9 million Series A to fund further development and expansion. The founding team—John Hoctor, Matthew Emans and Steven Bennett—has prior entrepreneurial exits and experience building media analytics businesses.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2025